What is Deep Linking

What is Deep Linking

Deep linking is making a hyperlink that points to a specific page or image on a website, instead of that website's main or home page.

Sometimes people use deeplinking to take users straight to action page, so that user wont have to spend time trying to find out the page.

Benefits of Deep Linking

You can target range of keywords other then the ones on your home page with deep linking.
More links you have for your inner pages, search engines gets your website more credit. This helps establish authority of the website.
Helps index and crawl your web pages better.


Some people dont like deep linking
Some websites do not like having deep linking since they loose some possible pageviews and advertising money. Ticketmaster, in the past, filed a lawsuit to get other websites to stop sending users directly to interior pages where users could buy tickets to specific shows.

How to prevent deeplinking
Simply place this line on the header of the page
<META NAME="robots" CONTENT="noindex">
Well-behaved search engine bots would notindex the page then.

A Deep link is basically a link (hyperlink) that is pointed to a web page or post of another website/blog, rather than to the homepage itself.

It has been shown that difficulties getting from a homepage to a specific product page is responsible for over a quarter of failures in getting a visitor to purchase a product. By deep linking to a specific product, an Affiliate is able to largely eliminate the problems associated with navigating a Merchant's website. By taking the visitor directly to the information that they desire, you greatly increase the chances of converting that visitor into a sale. If you only link to the homepage of the Merchant then you are forcing that visitor to takes several more steps to find the product that they want. It is far better to make it easy for the visitor and send them directly to the product page.

[stellabrook01]

A hyperlink either on a Web page or in the results of a search engine query to a page on a Web site other than the sites home page. Typically, a Web sites home page is the top page in the sites hierarchy, and any page other than that is considered "deep."